VPR
Visual Performance Review

One session.
Exactly what your listing is costing you —
& how to fix it.

The VPR is a paid 1:1 strategy session — we audit your listing against your actual competitors, find exactly where your visual story loses confidence, and map what it would take to earn the click and justify your rate.

Session fee
$497
Book Your Session Score Your Listing First
$8k
in bookings within 48 hours of launchAsh — Coastal Retreat
7
bookings in shoulder season after repositioningCynthia — Lake Retreat
Airbnb Luxe
award earned post-engagementJory — Wine Country Retreat
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The problem

Your retreat is premium.
Your listing feels standard.

Most retreat STR owners assume weak bookings mean weak photos. The real gap is almost always strategy — what your listing communicates versus what your property actually delivers.

The VPR finds that gap, maps what's working for your competitors, and shows you exactly what it takes to make your listing easier to book at your price.

You might be here because
Your dashboard shows strong traffic but your calendar is still empty →
Guests inquire or book but push back on your rate or ask for discounts →
You've remodeled but your metrics haven't moved — the listing doesn't reflect it →
You have a new launch without reviews and need the photo strategy to do all the heavy lifting →
Your numbers are inconsistent and you can't tell what's actually moving the needle →

What the session covers

01
Competitive Context

Your listing scored against 5–8 real competitors at your price point.

Learn more →
02
Hero Image Audit

The first image earns or loses the click. We find what a stronger lead looks like.

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03
Sequence & Story

We map the arc your gallery creates — and where it loses confidence.

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04
Pricing Alignment

Does your visual presentation support what you're charging? Usually not.

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05
Gap Prioritization

A ranked list of what to address first — and what's likely noise.

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06
Next Step Clarity

Reshoot, reorder, or full system — you leave knowing the path and why.

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What you receive

A complete visual strategy consultation — delivered as one clear document.

Everything you need to understand exactly where your listing is losing bookings and what to do about it.

What's included
Face-to-face strategy session We evaluate your listing across five dimensions, compare against your closest competitors, assess avatar alignment, and review sequencing and proof coverage.
Competitive Audit Summary Your listing scored against 5–8 real competitors with specific callouts on where you win and where you lose.
Visual Gap Map & Action Plan What to reshoot, what to reorder, what to leave alone — ranked by impact. Actionable whether you work with us or not.
Performance Check-in A follow-up session scheduled after implementation to measure how the changes moved your metrics.
Book Your Session Download a Sample Report
$497 credited in full toward the Premium Listing System if you move forward

Results from the work

Coastal Retreat — Launch
$8k
in bookings within 48 hours of launch

The property had no booking history and needed to justify a premium rate from day one. The strategy session identified the visual gaps that would have undermined the listing before a single guest saw it. Result: fully booked across the first two weekends before the listing had a single review.

Ash
Lake Retreat — Rebrand
7
bookings in shoulder season after repositioning

The property was live but underperforming in a period when comparable listings were sitting empty. After repositioning the visual story around what made the property specific — not generically "lakefront" — shoulder season demand returned. The listing stopped competing on price and started competing on identity.

Cynthia
Questions

Frequently asked

If something isn't here, reach out directly or use the contact form on the apply page.

What does the VPR actually cover?
We review your listing against 5–8 real competitors in your price band. We look at your hero image, gallery sequence, the emotional story your photos tell, and whether your visual presentation supports what you're charging. Written strategy doc within 48 hours.
Who is this for?
Retreat STR owners who are launching, rebranding, or underperforming relative to their price point. You don't need to be planning a full reshoot — the VPR is useful even if you're just trying to understand why conversion isn't where it should be.
What do I need to bring?
Your live listing URL, your target nightly rate, and a sense of who your ideal guest is. We do competitor research before the session so we're not spending your hour on setup.
What happens after the session?
You get a written strategy doc within 48 hours. Some clients implement the recommendations themselves. Others move into the Premium Listing System — in which case the full $497 is credited toward the package. No pressure either way.
Is this a photography service?
No. The VPR is a strategy session. We're reviewing what your listing communicates and whether that matches your property and your price. If a reshoot is the right answer, we'll tell you — and tell you what to shoot, not just that you need new photos.
B
Ready to find the gap

Book your
Visual Performance
Review.

A complete visual strategy consultation. Competitor research done in advance. Every finding delivered in one clear, actionable document — and a performance check-in scheduled after you implement.

Face-to-face strategy session via Zoom — competitor research done before we meet
Five-dimension listing evaluation against your real competitors
Full strategy document delivered after the session — what to reshoot, reorder, and prioritize
Full $497 credited toward the Premium Listing System if you move forward
$497
Visual Performance Review
Book Your Session Score Your Listing First

Not sure if this is the right step? Score your listing free — the results will tell you.