Find out why your
listing is
underperforming.
Most retreat STR owners blame the photos. The real gap is usually how guests experience the listing before they book. Score your listing across 5 dimensions in three minutes and see exactly where you're losing bookings.
Results by Design
48 hours of launch
the first week ended
to first paid guest
Mario thought of every single detail to sell the experience. We got 2 bookings worth $8k within 48 hours of launching. It is worth it to invest in the photos — that is your client's first experience of the property.
The Real Problem
Why isn't your
vacation rental
getting booked?
Most STR owners are looking in the wrong place.
Before they read your title, before they check your reviews, before they look at your price — guests have already decided whether your listing is worth a click. That decision is visual. It's made on a hero image, an image sequence, and a split-second read of whether the property looks like it was made for them.
Guests can see a version of your price before they ever click. If your listing isn't getting clicks, dropping your rate won't fix it — they're not even getting that far.
Low rankings are a symptom, not a cause. The algorithm surfaces what converts. If your listing isn't converting, the algorithm is just reflecting the problem — not creating it.
The wrong hero, a broken sequence, a missing proof shot, a listing that looks like every other option in your market. These are the things that lose bookings daily.
This tool diagnoses exactly that — in 3 minutes, across the 5 dimensions that actually drive bookings.
The Five Signals
Five dimensions.
One honest score.
Each dimension maps to a specific way listings win or lose bookings. None of them are about opinion.
Your first image is the only one that gets seen until a guest clicks. It has one job: stop the scroll.
Read moreThe order your images appear is a sales argument. Most listings make it accidentally.
Read moreEvery space you don't visually prove becomes a silent objection.
Read moreA listing that speaks to everyone converts no one.
Read moreGuests compare you to every other listing in your market, side by side.
Read moreWhat Does Your Score Mean?
Each score range points to a different level of booking friction.
This listing is communicating value clearly and competing effectively. Small refinements may still create an edge.
Most major elements are working. The biggest opportunity is usually refinement rather than reinvention.
The listing has strengths, but one or more dimensions are likely limiting performance.
Several friction points are weakening guest confidence and reducing conversion.
The property may be significantly under-selling itself. A deeper review is recommended.
Start With A Score. Go Deeper If Needed.
The score identifies
where the friction is.
The report explains what to do about it.
Click either to see what's inside.
Three Levels Of Clarity
Each step gives you a different level of clarity on what's costing you bookings.
Score, Report, and Visual Performance Review each answer a different question about your listing.
Find the problem.
Understand the problem.
Know exactly what to change.
The Report explains what's happening. The Visual Performance Review creates a prescription — the specific changes to make, in order.
Free · 3 Minutes · 5 Dimensions
Score your listing.
Answer 10 questions about your listing. See exactly where guest perception is working for you — and where it's costing you bookings.
Go Deeper
Need help deciding
what to change first?
The Listing Score Report tells you where the friction is. The Visual Performance Review helps determine exactly what should change first, what can wait, and what is likely to have the biggest impact. We review your listing together, compare it against competing properties, and identify the visual decisions most likely to improve performance.
One session to identify what matters most and decide what to change first.
See If The VPR Is Right For Me