Listing Score Report
See exactly where your listing is losing bookings.
A four-page visual strategy document for your STR listing — scored across five dimensions, with a written finding for each, a ranked action plan, and a personal note on where to start.
Four pages. One clear picture of what's working and what isn't.
Your total score and breakdown across all five dimensions — score band identified, primary gap named.
A written finding for each dimension — what your listing is doing well and where the visual story breaks down.
Recommended improvements ranked by impact — what to fix first, what to reshoot, what to reorder.
A personal note based on your specific score — what the findings mean for your property and where to go from here.
Sample findings
What a real report looks like.
From an actual report — Luxury Villa, score 42. Avatar Alignment was the weakest dimension. Five dimensions scored: Hero Strength, Sequence Logic, Proof Coverage, Avatar Alignment, Competitive Position.
The lead image shows a well-staged living space, but the wide-angle composition is flat and evenly lit — no depth, no atmosphere, no emotional entry point that signals a premium experience.
All images are purely documentary — no lifestyle cues, no styled personal touches, no visual storytelling that communicates who this space is designed for or what kind of stay it enables.
Five images cover interior living spaces exclusively — no outdoor areas, no building exterior, no signature amenity that differentiates this property from a high-end hotel suite.
The interior styling is genuinely elevated — but inconsistent lighting across the set prevents the gallery from reading as a cohesive, premium visual identity.
You scored your listing. Now you want to know what to do about it.
The free score gives you a number. The report gives you the specifics — what your listing is actually communicating, where it's losing guests, and what to change first.
- Your score came back lower than expected and you're not sure where the gap is
- You want written findings you can act on — not just a number
- You're preparing to refresh or relaunch and need to know what actually matters
- You want an outside perspective before investing in a full reshoot
- Your listing looks fine to you but the numbers say something different
- Score summary across all five dimensions
- Written finding for each dimension
- Ranked action plan — what to fix first
- Personal next steps note based on your score
- Delivered within 48 hours
$147 credited in full toward the Visual Performance Review if you move forward.
Get Your Report — $147Know exactly what your listing needs to change.
The report gives you a clear starting point — what to fix, in what order, specific to your listing. If the findings point to something deeper, the Visual Performance Review is the logical next step.
Frequently asked.
What exactly is the Listing Score Report?
A four-page visual strategy document for your STR listing. We evaluate your listing across five dimensions — Hero Strength, Sequence Logic, Proof Coverage, Avatar Alignment, and Competitive Position — write a specific finding for each, rank your improvements by impact, and close with a personal note on where to start. Delivered as a PDF within 48 hours.
How is this different from a generic listing audit?
Most listing audits look at text, pricing, and amenities. This is a visual strategy audit — it evaluates what your photos are communicating, whether your gallery tells a coherent story, and whether your visual presentation supports the rate you're charging. No competitor tool looks at listings this way.
Do I need to have taken the free score first?
No. The free score is a useful starting point, but the Report is a standalone product. If you already know your listing is underperforming and want written findings with a clear action plan, you can go straight to the Report.
What do I need to provide?
Your live listing URL and your target nightly rate. That's it. We do the rest before delivering the report.
What happens after I receive the report?
Some clients implement the recommendations themselves. Others move into the Visual Performance Review — a 1:1 strategy session where we go deeper on what the findings mean and map the path forward. The $147 applies in full toward the VPR if you choose to book it.
Is this for any short-term rental, or only retreat properties?
The five dimensions apply to any STR listing. The approach is built around retreat-focused properties — mountain, lake, coastal, farm — where the visual story carries most of the booking weight. If you run a commodity urban rental, this probably isn't the right fit.